Why the Hell is Justin Bieber Giving a Shout-Out to 2K Sports_

From the Beeb’s official Twitter: “shoutout to @Ronnie2K – everyone follow him. good people. thanks for the good time. the eye will heal. ha.” That’s a name-check from Bieber—at 17 million followers, the second-most in all of Twitter—of 2K Sports’ Ronnie Singh, the label’s digital marketing manager. It immediately followed a tweet from Singh that cc’d all of Bieber’s entourage, including his talent manager and his director of security. “They can ball to the bay,” Singh said.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); So, let’s get this straight: a 2K Sports rep says thanks, rummy best apologizes for giving a pop idol a shiner—to said pop idol’s director of security, no less—and gets a retweet and a shout-out from the star. Something smells like motion-capture, but what that means rummy golds exactly, rummy mars who the hell knows. Singh did not immediately return a request for comment from Kotaku, nor did 2K Sports representatives. (Image by Getty)